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Hemp Gold Organic Protein Bar

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Organic Innovation for the Athlete

ATH is a small adventure sports lifestyle company located in Honolulu, Hawaii, founded by Brazilian Jiu Jitsu brown belt, surfer, and health conscious athlete Stuart Kam that offers minimally processed non-gmo sport supplements. We are passionate about using the highest quality minimally processed non-gmo ingredients to create foods & sport supplements designed for surfers, divers, fighters, and adventure athletes. Our companies mission is to inspire healthy lifestyle choices and use our profits for the greater good by reinvesting in youth programs, environmental issues, and community development.

Our commitment to you is to use minimally processed, non-GMO, and ethically sourced ingredients to provide you with the highest quality nutrition. Whenever possible, we use organic ingredients. In occasions we are unable to source organic ingredients, we use the next best natural alternative. As athletes ourselves, we are our own customers and care about what goes into our products. Because of this, we never use any artificial sweeteners, flavors, or coloring. As we continue to grow rapidly, we encourage you to check back regularly to see what we've been up to and join the movement! Aloha!

 

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Steve Maxwell, Steve Maxwell at Gracie Technics, Gracie Jiu Jitsu, Steve Maxwell at Gracie Technics Honolulu
New Hemp Gold Organic Protein Bars | September 8, 2014
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They have finally arrived! Flavored with real vanilla bean and over 12 grams of protein per serving! All the while being Vegan, Organic, and Gluten Free. We used 100% plant based ingredients in the creation of this awesome bar. One of the biggest things we wanted when designing this product was to ensure it was packed full of protein but also plant based. We were able to achieve that using our Hemp Gold protein as well as rice protein and almond butter. There aren’t a lot of great tasting organic bars out there and we think we just raised the bar.

protein bar, organic protein bar, whole foods bar, protein bars, raw bar, fruit bar

 

Coconut Flavor | September 2, 2014
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non-gmo protein, organic protein, natural protein shake, organic protein shake

Back by popular demand, all natural coconut 31 Muscle Recovery. As always, we only use natural sweeteners Lo Han Fruit Extract and Stevia. In addition to our natural sweeteners, we also use real coconut and pineapple for the flavor. The new coconut #31MR flavor should be instock in about 6-8 weeks! Stay tuned!

 

Steve Maxwell Breathing Seminar Review | August 28, 2014
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Steve Maxwell

Steve Maxwell was the first person to earn a Gracie Jiu Jitsu Black Belt from Relson Gracie and opened the first Gracie Jiu Jitsu gym on the East Coast called Maxercise in 1990. In addition to Brazilian Jiu Jitsu, Steve is also a world renowned kettlebell instructor and was named one of the top 100 trainers in the USA by Men’s Journal.

What makes Steve extraordinary unique is his approach to holistic training, combining his strength & conditioning expertise with Brazilian Jiu Jitsu as a form of peak human performance. Having trained with all of the original Gracie brothers and even living with the late Grandmaster Helio Gracie, Steve has a first hand insight into early Gracie Jiu Jitsu stories and history.

Last night at Gracie Technics Honolulu, I was fortunate enough to attend a seminar focused on breathing by Steve Maxwell. Anyone can teach a bunch of techniques, but Steve chose to focus the entire hour long seminar on breathing for combat sports.

He did numerous breath hold examples demonstrating how long people can hold their breath, how fast they can recover, and showed techniques for oxygenating your blood. This was something that I was familiar with, having been free diving before, but was eager to see a perspective on how it could apply to Brazilian Jiu Jitsu.

One interesting revelation was that even with his degree in exercise science, his formal education never spoke of breathing. Yet, breathing is so critical to any athlete. Hyperventilating, or an uncontrolled breath, will quickly lead to exhaustion and panic. Steve said you should never grunt or make any noise during training. The grunting leads to negative hormones being released similar to a valsalva maneuver that weight lifters use. While the valsalva maneuver may temporarily increase your blood pressure and power, it has an extreme negative effect on your endurance.

One of the demonstrations he had us do was to stack 5 guys on top of us in the side control position. Once fully loaded with close to a 1000 pounds on top of you, you began to attempt to shrimp. Only with proper breath control (“sipping air through your diaphragm” and short exhales) would you be able to keep your core tight and escape.

After more tests and demonstrations, our final test was rolling with a mouth full of water. By keeping your mouth full of water, you effectively could not breath through your mouth. Instead you had to remain calm and breath through your nose, controlling your breath.

It was a great seminar that touched on topics rarely covered but extremely important that reaffirmed my belief in the importance of breathing. I highly recommend checking out Steve Maxwell whenever he is in town.

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Kailin Curran
Subsistence Living
Yancy Medeiros vs Damon Jackson at UFC 177 | August 27, 2014
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ATH Fighter Yancy Medeiros was originally scheduled to face Justin Edwards at UFC 177: Dillashaw vs Barao II on August 30th, 2014 at the Sleep Train Arena in Sacramento, California. But a hand injury has forced his opponent, Justin Edwards, to withdraw and Legacy FC featherweight champion Damon Jackson to fill in on 9 days notice.

Damon Jackson is coming off a 1st round submission win over UFC and WEC veteran Leonard Garcia that netted him the Legacy FC featherweight title. The 26-year-old nicknamed, “The Leech,” will be entering the UFC with a professional MMA record of 9-0, finishing 7 of those wins by submission.

The Hawaiian, Yancy Medeiros, will be looking to make a statement after being defeated in his past two fights and an overturned victory over Yves Edwards. Prior to entering the UFC, Yancy was unbeaten with a 9-0 professional MMA record with 2 of those wins under the Strikeforce banner. Be sure to check out our video with Yancy demonstrating his jab kick that we filmed during this camp leading up to UFC 177.

UFC 177 Dillashaw vs Barao II: August 30th, 2014, at the Sleep Train Arena in Sacremento, California.

Main Card

TJ Dillashaw vs Renan Barao

Lightweight Danny Castillo vs Tony Ferguson

Female Bantamweight Bethe Correia vs Shayna Baszler

Lightweight Ramsey Nijem vs Carlos Diego Ferreira

Lightweight Yancy Medeiros vs Damon Jackson.

Kailin Curran Signed to UFC | August 23, 2014
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Kailin Curran

Undefeated ATH fighter Kailin Curran was recently signed to the UFC Strawweight division set to face Paige VanZant on the October 4th UFC Fight Night Halifax card. The Hawaiian transplant has been training out of Reign MMA with Mark Munoz and Jake Ellenberger after moving up earlier this year to pursue fighting full-time. The 23 year old, Kailin, will enter the UFC unbeaten with a professional MMA record of 3-0. This fight will be the third strawweight fight in the history of the Ultimate Fighing Championships and be her biggest fight to date. We caught up with Kailin to sit down and talk to us about the upcoming fight:

Does it feel real yet? How does it feel to finally get signed after working hard to accomplish this goal?

“It doesn’t quite feel real yet, I think after my first official fight experience in the UFC cage things will start to really sink in! It feels awesome to know that after all the sacrifices my family and I have made to pursue this dream of mine. It’s all paying off.”

Can you tell us a little about your martial arts background and what got you into MMA?

“I wrestled from 7-12 grade started kickboxing at the age of 16 and by the time I was 18 I figured why not try MMA.”

Kailin Curran

You are scheduled to face Paige VanZant, what do you know about your opponent and how do you match up against her?

“I know that she is tough, she has a 3-1 record and so as far as experience in pro mma we match up quite well! She’s more of a wrestler so I’m looking forward to keeping the fight standing.”

You recently moved to California to train at Reign MMA, what’s your typical day like? 

“I do different work outs mon-sat usually work out 2 times a day. We have a different schedule for each day of the week. Sometimes we add on sometimes I pull back depending on how my body is feeling. “

Do you have any major goals that you are looking to accomplish?

“I just want to take my fight career one fight at a time. Continue to work hard and let my work ethic speak for me.”

Subsistence Living | August 21, 2014
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Subsistence Living

Subsistence living, eating what you harvest. ATH Diver Adrian Hose dives for dinner. Tonight it will be menpachi. With a single breath hold, Adrian dives into a reef cave filled with big eyed menpachi. He uses a Hawaiian Sling, commonly called a 3-prong, to spear the fish before bringing it back to the surface. If you look closely at the picture, you can see the menpachi that he has caught attached to his weight belt. #menpachi #teamath

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Preventing Muscle Cramps | August 20, 2014
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Critical Electrolyte Comparison

Cramping is something all too familiar with athletes. Whether it is during your workout or after, a common effect is feeling your muscles lock up, freezing you in your tracks. We’re going to lay out the science behind cramping and what can be done about it for the athlete.

What Causes Cramping?

Cramping is most often caused by an imbalance of electrolytes and hydration. The both are intertwined together, but for the sake of this article we will be primarily focusing on electrolytes. Potassium was once thought of as the main electrolyte that prevents cramping. A lack of potassium was blamed for athlete’s cramping. And as such, people often recommended eating a banana to prevent cramps because of its dietary source of potassium. The problem, however, is that cramping is most likely caused from an imbalance of multiple electrolytes. A multifaceted approach that takes into account all electrolytes is more effective than only potassium.

Electrolytes lost through perspiration

Sweat contains a lot more than just potassium. The 5 most common electrolytes lost through sweat that need replenishing include: (in mM) 50.8 ± 16.5 sodium (48.85%), 4.8 ± 1.6 potassium (4.62%), 1.3 ± 0.9 calcium (1.25%), 0.5 ± 0.5 magnesium (.48%), and 46.6 ± 13.1 chloride (44.81%). *Note that these percentages are an average and can depend a lot on the individual athlete. Some athletes sweat more than others and have slightly different concentrations of electrolytes. In humid or hot environments, athletes would most likely perspire more, losing more electrolytes. Other variables include the intensity of training, duration, and conditioning of the athlete.

What can be done about cramping?

To prevent cramping in subsequent training sessions consume an oral re-hydration solution (ORS) to replenish electrolytes post workout. You may find it surprising that most sport drinks only really contain sodium and potassium in any worthwhile amount. This is most likely because other electrolytes such as magnesium are expensive to source. Outside of the endurance race community, not a lot of emphasis has been placed on these forgotten electrolytes (magnesium and calcium). Studies show that forgotten electrolytes such as magnesium are especially important for longer more exhausting training sessions or in humid environments. I recommend taking 240 mg of Magnesium in your ORS shake. If you are still cramping, try consuming a ORS along with water 30-45 minutes prior to training. That will ensure your body is properly hydrated and has the needed electrolytes.

When we developed our 31 Muscle Recovery, we decided to include all 5 electrolytes + phosphorus, to provide the adventure athlete with a full spectrum of electrolytes. We didn’t care if it cut into our margins, as athletes ourselves, we wanted the create the best possible recovery shake. In sports such as ours, you train longer and harder than most. It’s not uncommon to go through a couple gis because they are drenched in sweat… or to surf all day… or to dive all day. Replenishing these lost electrolytes are crucial if you want to recover, come back stronger, and prevent cramping.

References:

1. Whole body sweat collection in humans: an improved method with preliminary data on electrolyte content. S. M. ShirreffsR. J. Maughan. 
2. Changes in bone mineral content in male athletes. Mechanisms of action and intervention effects. Klesges RC1, Ward KD, Shelton ML, Applegate WB, Cantler ED, Palmieri GM, Harmon K, Davis J. JAMA. 1996 Jul 17;276(3):226-30.
3. Mcdonald, Lyle. “What’s Causing My Muscles to Cramp – Q&A.” What’s Causing My Muscles to Cramp. Body Recomposition, n.d. Web. 17 Aug. 2014.
4. McLafferty E, Johnstone C, Hendry C, Farley A. Fluid and electrolyte balance. Nursing Standard [serial online]. March 19, 2014;28(29):42-49. Available from: Academic Search Premier, Ipswich, MA. Accessed August 20, 2014.
5. Cleary M, Ruiz D, Eberman L, Mitchell I, Binkley H. Dehydration, Cramping, and Exertional Rhabdomyolysis: A Case Report With Suggestions for Recovery. Journal Of Sport Rehabilitation [serial online]. August 2007;16(3):244-259. Available from: Academic Search Premier, Ipswich, MA. Accessed August 20, 2014.
To become a lion | August 19, 2014
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Yancy Medeiros, Nate Diaz, Kron GracieYou must train with lions… ATH Fighter Yancy Medeiros will be finishing up his camp in California with Nate Diaz and Kron Gracie for his August 30th fight versus Justin Edwards at UFC 177. Yancy will be fighting on the main pay-per-view card facing the The Ultimate Fighter alum.

Max Holloway Featured Article | August 19, 2014
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Max Holloway vs Andre Fili

Local boy and ATH fighter Max Holloway will be stepping into the cage against Clay Collard at UFC Fight Night: Henderson vs Dos Anjos on August 23rd in Tulsa, Oklahoma on Fox Sports 1. The 13-4 professional MMA fighter, Clay Collard, fills in for an injured Mirsad Bektic as a late replacement. That hasn’t changed Max’s outlook on the fight, “I’m just going in there and I will come out the winner.”

Mike Straka wrote a featured article for UFC talking about Max’s upbringing and what motivates him to push the limit and be the best he can possibly be:

“That’s the thing that drives me, where I’m from,” says Holloway. “We are not supposed to be successful people. And that pushed me because I want people, when they think of Waianae, they think of me, and that good guys can come out of here and be successful. It’s crazy when people come to Hawaii, they see the finer things and all this fun stuff; there’s bad here and there’s good here, but there’s always hidden secrets no matter where you go.”

Max was raised by his grandparents. His mother was in and out of drug addiction, and his father had long ago abandoned his son. He credits his grandparents for teaching him how to be a part of a family, something he cherishes now that he has a two-and-a-half-year-old son of his own.

“I want the best life I can possibly give to him,” says Holloway. “I had a great life thanks to my grandma and grandpa, and I want to give my son the world. Every day when I am training and when I don’t want to do something I think of him, and that’s where I get my motivation from. I want him to go to college and be a doctor; I want him to stay as far away from fighting as possible. There are two things you can do when you look at your parents. You can fall into their bad habits or you can be the total opposite. I chose to be the total opposite. My father wasn’t around and my mother had drug problems, but I forgive her for her past. I look at my son and I’m just going to support whatever his dreams are. If he wanted to be the best pianist ever I’m going to give him the best advice he can have, and show him what a father is, so when he has a family, he knows what to do and how to take care of them.”

Read more on Max Holloway in the full article on UFC.com: http://www.ufc.com/news/Max-Holloway-A-Diamond-in-Paradise.

 

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